Resources

Articles, guides, and more to help you grow with your champions.

AI Startup Champion Raises $3.3M to Fuel the Era of Customer-Led Growth

Champion, the AI-powered customer advocacy platform, today announced the closing of its oversubscribed $3.3 million Seed round led by Flyover Capital, with continued investment fro

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Champion
Articles
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Exploring Customer Marketing 3.0

Discover how to drive profitability through customer-centric strategies, and on leveraging AI, identifying customer advocates to drive profitable growth.

By:
Jeff Reekers
Guides
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New Feature Release: Champion Interaction Management

Interaction management picks up where the CRM leaves off, tracking every act of advocacy and contribution to growth that our customers take.

By:
Jeff Reekers
Product Releases
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Champion + Gainsight: A Human First Approach To Advocacy & Community

Champion and Gainsight announce a strategic partnership focused on a human-first approach to community and advocacy. Learn about the three-phase plan to integrate both platforms

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Champion
Events
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New Feature Release: Champion Follow (Job Change Tracking)

Today at Champion, we're excited to announce the release of a new feature, set to change the way Customer Marketing teams impact revenue growth and retention: Champion Follow

By:
Jeff Reekers
Product Releases
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New Features Release: Connect Customers with Prospects to Close Deals Faster

We’re excited to share new features designed to simplify the process of activating references in your sales conversations.

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Jeff Reekers
Product Releases
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The Danger of Overusing References in Your Sales Process

Overusing references and advocates in your sales process can have serious consequences. Here’s how to ensure supporters don’t turn into detractors.

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Champion
Articles
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How to Identify Your Customer Advocates and Champions

Data-driven strategies to identify, activate, manage, and track your B2B SaaS customer advocates for lasting growth.

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Champion
Articles
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How to Measure the ROI of Customer Advocacy

Calculating the ROI of your customer advocacy program or campaign can be challenging. Here’s how to find the impact from your advocacy efforts.

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Champion
Articles
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4 Ways Customer Advocacy Drives Trust and Revenue in Your Sales and Marketing Efforts

Whether through timely references or relevant case studies, customer advocacy can go a long way in your sales and marketing efforts. Learn more.

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Champion
Articles
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Unveiling the Sales Cycle Challenge: Insights from a Market Survey

Explore the findings of our market survey on sales cycles and win rates, uncovering the influence of trusted peers and customer references in software purchases

By:
Jeff Reekers
Articles
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B2B Referral Marketing Strategy: A Guide To Increase Conversion Rates

Referral marketing can unlock extraordinary sales growth. Read our guide to learn more about B2B referral marketing strategy and how to implement it.

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Champion
Guides
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Champion Launches to Reinvent Enterprise Customer Advocacy

The advocacy platform unlocks growth by leveraging artificial intelligence to identify, activate and track customer champions.

By:
Jeff Reekers
News
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