Every act of advocacy, attached to ROI

Build cohesive customer marketing programs that impact the entire customer journey - from generating new pipeline, to closing deals faster, to driving retention and expansion.

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Reviews and Case Studies
Are Just the Beginning

The future of customer advocacy is holistic, personalized programs that scale. With Champion, you can seamlessly deliver the right touchpoint to the right prospect at the right moment in time all while managing and tracking references, reviews, case studies, and referrals all under one roof.

Identify

Surface hidden champions, Powered By AI

Connect all your data sources across CRM, product usage, ticketing, conversational analysis, and more to identify users with the highest likelihood to drive influence and advocacy.

match

Deliver references that close deals

80% of B2B buyers want to speak to a customer before purchasing.

Be proactive and make it easy for your prospects to speak with the perfect customers – without the hassle and manual work of coordinating introductions.

Activate

Re-Engage Moving Champions

Past users are 3x more likely to buy familiar tools after joining a new company.

Get notified of job changes and act quickly to deliver new sales conversations.

Track

Measure the ROI of Every User in Your Customer Base

Finally, every act of advocacy, tracked and attributed. Score every reference call, view every referral in pipeline, and track the lifetime value – and added impact – of every customer.

Many Tools, One Customer View

Champion integrates with the tools you already use. Turn fragmented customer data into a powerful insights, create a 360 view of the customer, and build transparency across your sales, success, and executive counterparts.

Shows Champion logo integrated with Slack, Salesforce, G2, Gainsight, and Hubspot logos.