references

Stop sourcing references on the fly.

Champion’s Revenue AI ranks your customer references by deal context and relationship strength, then runs the full workflow in the same stack your reps work.

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Make requesting a reference frictionless

Reps submit reference requests from inside the opportunity record and deal context, like industry, segment, use case, pain points, and competitive situation, is pulled in automatically.

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For teams that prefer a self-serve workflow, a customizable intake form built with Champion's Form Builder routes requests into the same reference matching engine.

Find the right reference at the right time

Champion’s Revenue AI ranks your customers by deal fit and relationship strength based on your unique criteria and industry benchmarks. Your CSM reviews the shortlist, selects the matches, and shares them with the requesting rep in the channel they live in: Slack, email, or directly on the opportunity record in Salesforce.

Confirm and schedule in one click

Customers accept (or decline) with one click. Once they accept, scheduling runs itself through customizable outreach templates built with Champion's Email Builder and confirmation forms built with our Form Builder.

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No calendar tag. No back-and-forth thread. No CSM acting as a meeting coordinator.

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We work where you do.

Champions runs natively inside Salesforce, so your reps see scores, shortlists, and engagement history on the opportunity record they already use. Signals flow in from Gainsight, Slack, G2, and the rest of your stack without the IT lift, new logins, or tech stack redo.

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Influencing $383k ARR In 90 days

Melanie Paddock, Senior Manager, Customer Marketing & Advocacy at Gainsight, rebuilt her reference program from the ground up, addressing a complex product and lengthy roadblocks. Champion helped close the loop.

"Champion was the only partner that really understood my vision and felt ready to work together on making it happen fast."

Melanie Paddock
Senior Manager, Customer Marketing & Advocacy at Gainsight
78%
faster reference matching
75%
faster reference scheduling
$383K
ARR influenced in 90 days

Turning Brand Advocates Into Revenue Opportunities.

Brad Brown, Senior Director Marketing & Sales Ops at Zylo, needed a customer marketing platform that could supply high-integrity job change data, accelerate audience building, simplify list management, and sync with Salesforce. He found Champion.

“Champion quickly surfaced several opportunities we never would have found otherwise.”

Brad Brown
Senior Director
Marketing & Sales Op
5x
increase in conversion rate
10%
increase in monthly SQOs

Related Features

Questions and Answers

How does Champion pricing works?
Champion pricing is customized based on use case, and based on platform price, volume of tracked customers, and number of users.
How many integrations are included?
We have out of the box integrations with Salesforce, HubSpot, and other key customer data sources. We’re fast adding new data sources and offer professional services to integrate mission critical tools.
What inputs do you use to calculate the impact of referrals?
The inputs in our calculator include: Annual Contract Value (ACV), which is defined as the total value of a customer's contract into an average value per year. For example, a $1 million, 10-year contract would have an ACV equal to $100,000 per year. Total Users, which is the total number of users who are using your product or service. Net Promoter Score (NPS), which is a metric used in customer experience programs. Your NPS score can be anywhere from 0-10.

Turn customer
trust into
revenue.

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